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Adweek

Aug 01 2024
雑誌

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

As Much Surfer as CCO • To say Design Bridge and Partners’ Ross Clugston loves surfing would be an understatement.

Brands and Broadcasters Are Betting on Women’s Sports • And fans are rewarding them for it.

Which Brands Are Rising and Falling in 2024? • Abercrombie & Fitch had its best quarter ever, while Boeing continues to lose consumer trust.

TWO BRANDS ARE BETTER THAN ONE • The growth of licensing deals and brand collaboration.

Don’t Forget Awareness Media • Going back to the basics with top-of-funnel activity.

MEDIA PLAN OF THE YEAR

Adweek

AGENCY ALL-STARS • FOR ADWEEK’S inaugural Agency All-Stars class, editors and reporters picked a group of executives and rising stars that the industry should be proud to be represented by. From a chief exec who has created one of the best places to work in the industry to various leaders who have touted inclusion in their workplaces, the Agency All-Stars are in a class of their own.

George Popstefanov • takes care of his employees through numerous programs

Shayne Millington • creates culturally resonant advertising with a point of view

SAMUEL ADAMS • It started with one beer, but Jim Koch’s pioneering craft brewery is about so much more.

King-Sized Trouble

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