Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

WHAT’S NEW • Meet our four new newsletters, and sign up at adweek.com/newsletter-signup.

GRACIE’S CORNER • The YouTube hit’s creators share their journey.

Pumping Iron • Check My Ads’ Arielle Garcia channels her goal-oriented personality into powerlifting.

Pop or Fizz? • The advertising world reacts to Coca-Cola’s AI holiday ad.

The Hallmark Way • Inside the network’s wholesome annual productions, and how Hallmark+ will grow the seasonal empire.

HALLMARK MOVIE FAQ

THE RISE OF PRIVATE LABELS • Store brands are gaining ground, especially with brand-agnostic younger consumers.

When It’s Time to Sell • An agency owner’s journey, from founding to moving on.

AGENCY OF THE YEAR

QUALITY MEATS • U.S. SMALL AGENCY OF THE YEAR

MAJORITY • MULTICULTURAL AGENCY OF THE YEAR

MOTHER • INTERNATIONAL AGENCY OF THE YEAR

DEUTSCH • U.S. AGENCY OF THE YEAR

MIRIMAR • BREAKTHROUGH AGENCY OF THE YEAR

MISCHIEF • U.S. MIDSIZE AGENCY OF THE YEAR

TBWA • GLOBAL AGENCY OF THE YEAR

EXPERIENTIAL AWARDS 2024 • CELEBRATING THE MOST INNOVATIVE ACTIVATIONS FROM THE PAST YEAR

Sparks

Shannon Jones & Yadira Harrison

LOST IN THE WORLD

MERGE MANSION UNLOCKED

FENTY BEAUTY DRIVE-THRU EXPERIENCE

ST. PATRICK’S EVE

BURNER PHONES

ForbesLive

OLIVIA BENSON PLAZA

Coke Studio

TENNESSEE PLAYCATION

WCDONALD’S IMMERSIVE DINING EXPERIENCE

UNSILENCE THE CROWD

UNFORGETTABLE LAUNCH OF AN ICON

GO TO ADWEEK.COM TO SEE THE FULL WINNER LIST

MACY’S SANTALAND • The man in red has had a home in the store for 163 years and counting.

The Future We Didn’t See Inside an Online Bookstore